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Sales Process Improvement

Sales Prospecting Process Optimization

  • Evaluates the effectiveness of internal prospecting and/or inside sales organizations.
  • Reviews and perfects market and buyer targeting and fit criteria.
  • Develops reasonable and effective prospect qualification criteria.
  • Identifies messaging and qualification problems that lead to lost opportunities.
  • Identifies lead handling/process problems and makes recommendations (best practices).
  • Suggests appropriate lead & prospect grading methods.
  • Recommends sales pipeline management techniques at three distinct levels.
  • Reviews and recommends appropriate database fields to support CRM/SFA system - Introduces closed-loop assessment tools to maximize objective feedback from prospects and minimize opportunities slipping between the cracks.
   
   
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