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Seminar & Event Recruitment

If you need to maximize the attendance of your marketing or sales event or boost the attendance of decision-makers visiting your booth at an upcoming tradeshow, Meta has the answer.

Attendee Recruitment for Sales & Marketing Events

  • Recruits and registers attendees for seminars, webinars, conferences, user group meetings, tradeshows and other special or custom events.
  • Effective for both paid and no-cost events.
  • Identifies those individuals best suited to attend based on your targeting criteria.
  • Can identify, qualify, and register others in each organization not already in the DB.
  • Increases the quality of attendees by qualifying the organization and individual(s).
  • Can set an individual sales meeting or demonstration time for the attendee.
  • Sets sales call appointments (with a sales rep) for those with interest that can’t attend.
  • Identifies and tracks the other reasons those targeted can’t attend.
  • Verifies and updates the contact information in your database.
  • Provides feedback on interest level and appropriateness of event and event topic(s).
  • Leverages Meta’s extensive experience scoping, planning, and executing recruitment efforts, significantly increasing event’s attendance.
  • Quick campaign set-up – can launch campaign with a 24 hour lead-time, if required.
  • Can scale recruiting efforts up or down as needed to reach attendance goals.
  • Can help client develop and optimize the value proposition to maximize attendance.
  • Can perform registration confirmation (for free events) to boost attendance.
  • Can “disinvite” less desirable registrants when event is over full.
  • Can pursue “no shows” to set, requalify, and set sales call appointments (see below).
  • Leverages Meta’s proven 5-step TeleProspecting® sales prospecting process, insuring high-quality and a consistent level of registrations.
  • Employs Smart Call™ rules-based technology to prioritize your calling effort each day by carefully evaluating each opportunities’ attributes and progress, maximizing your campaign’s return and ensuring that no opportunity slips through he cracks.
Post-Event Opportunity Follow-up
  • Maximizes event’s effectiveness and return-on-investment.
  • Performed immediately following sales and marketing events to leverage interest and minimize good opportunities from slipping away.
  • Pursues attendees that didn’t “connect” with a sales rep at the event.
  • Requalifies and sets sales call appointments with event “no shows”.
  • Can revisit event “no interests” to discover if the reason is “logistical” (couldn’t attend) or solution-oriented (didn’t want to attend), leveraging the value of your DB.
  • Provides more specific/appropriate marketing information.
  • Requires little set-up and can be quickly implemented, minimizing project overhead.
  • No campaign size is too small – can follow-up on one or more opportunities.
  • Leverages Meta’s proven 5-step TeleProspecting® sales prospecting process, insuring high-quality and a consistent level of deliverables.
  • Employs Smart Call™ rules-based technology to prioritize your calling effort each day by carefully evaluating each opportunities’ attributes and progress, maximizing your campaign’s return and ensuring that no opportunity slips through he cracks.

   
   
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